retail media platform
Brands and retailers, aligned.
A game-changing technology platform designed to unlock the middle of the Retail Media funnel by enabling marketing alignment between retailers and brands.
Symbiosys creates a win/win whereby retailers and brands can amplify their performance marketing by working together, symbiotically.
Bottom of funnel
While Retail Media has seen rapid acceleration, until now most effort has been focused on the bottom of funnel, placing ads in front of users on retailer sites at the moment of purchase. While bottom of funnel delivers high performance, it suffers from a lack of scale.
Top of funnel
Retailers supplement scale with offsite ads on the open web, targeting the top of funnel, and while this drives brand awareness, performance is poor and it doesn’t generate the quality and scale of traffic brands are looking for.
Unlock the middle of funnel
Offsite media delivers a virtually unlimited supply of ad opportunities with which to reach our audience
By reaching the right consumers at the right shopping moments, we achieve both high relevance and high performance